I have been working through a series of briefs based on a 30 day logo challenge to expand my ideas and to work on briefs I may find more challenging.

​

I created a logo for Sushi Zen, a small sushi restaurant that values traditional cooking and authenticity. 

  "We use traditional cooking practices in our restaurant and are recognised by local food critics for our artisanal dish selections. Everything is prepared in-house and is always served fresh. I need a logo design that expresses our restaurant’s focus on authentic food."

​

With these values in mind, I created a logo with crisp lines and symmetry to reflect the idea of precision and quality. This paired with the hand-drawn fish skin textures, re-enforces the idea of the quality food and that it is at the forefront of the restaurant's values.