ALISON YOGA

I have been working on speculative briefs to challenge myself and expand my ideas.

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I created a brand identity including, logo (and alternatives), custom icons, mock-ups and social media templates for a Yoga business.

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Alison Yoga is a small business that provides yoga classes for all levels and abilities. In addition to teaching, they design and produce Yoga Mats and sportswear.

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Whilst playing around with fonts, I found the ‘A’ character looked like someone doing yoga. The colour palette represents the movements and how transitions in yoga, and in natural elements, are all interlinked, creating an all-encompassing palette to suit.

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By representing the natural elements - sturdiness, movement - we can represent anybody without focusing on body image, as Alison Yoga has classes for all levels.